Who We Are

We Are Pivot.

We know what we want: professionalization. We aim to make social technology a profession. This will upgrade Silicon Valley from the inside out, equipping it to meet the demands being made by consumers, activists, and civil society, creating a more responsible, accountable internet. We host focused campaigns that challenge the prevailing conversations around tech and amplify voices calling for actionable reform. It's happened before, in fields like medicine, engineering, law — once unruly trades that over the last few centuries became slowly, painstakingly professionalized. And now it's tech's turn. We know it's possible, but not without you.

Help fund Pivot now

Jumana Abu-Ghazaleh
President

Jumana Abu-Ghazaleh is the Founder and President of Pivot for Humanity, the organization working to professionalize the social tech industry, creating a more responsible, ethical and accountable internet.

Jumana has spent over 20 years in marketing and brand communications, developing and implementing strategies for corporations such as American Express, Yahoo, Coca-Cola, Bank of America, Ally Bank and Hilton Hotels. She is perhaps most well-known for creating Capital One’s “What’s in your wallet?” campaign.

In 2014, Jumana founded and launched betwixt.us, a digital conversation engine that harnesses technology to create a more authentic connection and communication between individuals on a team.

Peter Picard
Treasurer

Peter sits on the board of several non-profit organizations dedicated to supporting kids and has helped raise money to build several schools, sponsor after school programming, and fund scholarships. Recently, he has become more and more concerned about how technology is affecting kids' brains. He wants to make sure the future isn't dystopian.